Hi.
I'm Jane McDaid from Thinkhouse
in Dublin.
We're a youth communications
agency, and we work with
brands like Heineken, eBay,
Paramount, Ben & Jerry's, et
cetera, et cetera.
And we produce video content
for a number of brands and
just share it with youth
audiences via social media
platforms, for the most part.
Cool.
So what is it that your clients
request when they
order videos from you?
We normally create video ideas
or video stories around
various different brands
activities.
So whether a brand is having an
event or a brand is doing
some experiential activity,
we'll create a
video around that.
For example, at the moment
we're doing a big street
graffiti, or street art campaign
with Heineken, which
is Your Heineken.
So it's Your Dublin, Your
Cork, and Your Galway.
And we have street artists
taking over the cities and
using the cities as canvases.
So for this, we're creating
video content following the
artists during their journey
from inspiration to
completion of work.
We're cutting all this content
up internally, making it
really beautiful, and
interviewing the artists, and
then we're sharing that
story with people on
social media platforms.
So what is it that the
video can do that you
can't do with texts?
What video can do that
you can't do with
texts is pretty obvious.
It can give stories further
depth, color.
And it's a nicer way for people
to kind of feel what
brands are doing and see what
brands are doing, something
that you can never
really explain in
words or even pictures.
And it also gives us an
opportunity to share a lot of
secrets as well, in terms of
who's doing the work, why are
they doing it, what's the
inspiration behind it.
And we find a lot of little
nuggets in our stories
as well that way.
Thank you very much.
OK.
Thanks.